THE MEANING OF SINECERA

SineCera is derived from the Latin roots of the word sincere.

Sine = “without” and Cera = “wax”

According to oral history, dishonest sculptors in Greece and Rome would cover flaws in their work by using wax. If the sculpture was chipped, cracked or damaged the dishonest sculptors would melt wax into the marble dust, using it to conceal the flaw or imperfection.

Therefore, when an honest sculptor presented their work to the patron, they would make the statement that the sculpture was “Sine Cera” or “Without Wax.”

We believe that our clients deserve advice and guidance “without wax.”

So, it can be said that our creed is in our name, SineCera.

What is a fiduciary?

According to Investopedia:

A fiduciary is a person or organization that acts on behalf of another person or persons, putting their clients' interest ahead of their own, with a duty to preserve good faith and trust. Being a fiduciary thus requires being bound both legally and ethically to act in the other's best interests.

It is this standard of care that guides the advice we give and beats in the hearts of every SineCera Capital employee.